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October 7, 2024
The School of Media Arts & Design (SMAD) CDMX Study Abroad Program offers students an immersive experience in Mexico, combining academic exploration with cultural enrichment. As a participant, I had the privilege of studying the nuances of Creative Advertising, diving deep into the distinct markets and diverse demographics that define the region!
Problem
How can we design a website to document our experiences within the SMAD CDMX program to promote to students?
Solution
I created a dynamic website that incorporates the values, mission, and experience of the program
Project Softwares
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Travel to
Your Next
Destination
Plan
We identified the purpose of the website: to document the study abroad program’s experiences, focusing on creative advertisement and inclusion. We defined the target audience: prospective students, educators, and industry professionals interested in the program. We outlined key features, such as interactive storytelling, photo galleries, and testimonials, to showcase the program’s impact.
Design
We created wireframes and mockups for the website’s structure, including the homepage, program highlights, and student stories. We used tools like Figma to build interactive prototypes that demonstrated the user journey and visual design. We gathered feedback from stakeholders to ensure the design aligned with the program’s values of creativity and inclusion.
Iterate
We developed the website incrementally, starting with core features like the interactive timeline and photo galleries. We conducted usability testing with program participants and stakeholders to evaluate the website’s functionality and user experience. We refined the design and content based on feedback, ensuring the website was engaging and accessible.
Deliver
We launched the website and promoted it to the target audience, highlighting the program’s unique focus on creative advertisement and inclusion. We monitored user engagement and gathered feedback to identify areas for improvement. We planned updates to add new content, such as additional student stories and program updates, to keep the website fresh and relevant.
Experience & Process
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Deliverables Overview
Dr. Elim Hernandez
Dr. Elim Hernandez holds a Ph.D. in Communication and Media Studies, and a Master of Arts in Communication with an emphasis in interpersonal communication. He is originally from Mexico City, where he earned his Bachelor of Arts in Communication with a concentration in Media Production.
Dr. Hernandez has research and teaching interests in the intersection of bilingual and bicultural persuasive communication and advertising language under the perspective of sociolinguistics. He also researches how to reach the Hispanic consumer market in the U.S. through the use of Spanglish. His teaching and scholarship extend to copywriting, language intensification, language and emotions, and the role of language in the Hispanic culture.
Dr. Shelly Hokanson
My name is Shelly, and I'm a web developer and photographer currently living and teaching in the Shenandoah Valley, Virginia. When I'm not teaching, I can often be found volunteering at the Wildlife Center of Virginia, where I serve as an outreach volunteer, environmental education docent, and wildlife rescue/transport team member.
Bucky Buckwalter
Hi! I'm an Innovative Product Design & User Experience Designer with 5+ years of experience in developing intuitive interfaces and conducting quantitative research with a focus in B2B and B2C Markets.
I help companies identify and act on meaningful trends to yield larger profits and am responsible for increasing user engagement by 30%, and improving system usability scores by over 40% through targeted design enhancements and data-driven strategies.
We've got the More in store
Seriously, look no further
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