Crafting
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Bold
Thoughtful
Ambitious
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I crafted an intuitive and visually engaging website that highlighted the program’s global presence. Through user research, wireframing, and iterative prototyping in Figma, I ensured a seamless experience for prospective students and faculty.
User Experience Designer & Researcher
Visited SMAD CDMX website, Producing higher commitment rates
Thoroughly covered in a seamless, interactive format
I led a cross-functional team to create an intuitive and accessible platform. I conducted user research through surveys and interviews, using insights to refine high-fidelity prototypes in Figma. By implementing A/B testing and collaborating closely with developers and product managers, I optimized the user experience and ensured seamless functionality.
Lead User Experience Designer & Researcher | Client Liaison
In a cross functional setting with User Experience Designers and Developers
In the final bidding and selection process
I helped design and refine an interactive platform that reimagined digital wardrobe management. Using wireframing, prototyping, and front-end development, I enhanced the user experience for seamless outfit planning.
Lead User Experience Designer & Researcher
In design inconsistencies through rigorous user testing
By stream lining the developer handoff process
I enhanced Verint’s Software as a Service based demo experiences by designing intuitive interfaces and streamlining internal systems. I conducted user research, including 12 Zoom interviews, and leveraged A/B testing to optimize usability.
Lead User Experience Designer & Researcher
In increase in internal system efficiency through user testing
User Flow & Demo, aimed at enhancing sales through hands-on interactive flows
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I developed a case study creating high-impact posters. Using bold compositions, dramatic lighting, and dynamic typography, I captured the energy and excitement of the wrestling event.
In visual hierarchy
In audience engagement through stronger focal points and color balance
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I developed a case study exploring the visual storytelling of Insomniac's Spider-Man 2 through dynamic poster design. Using bold typography, striking compositions, and thematic color schemes, I created dynamic promotional materials.
In layout consistency
In visual hierarchy for enhanced readability and impact
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I developed a visually immersive zine that captured the culture and vibrancy of Bogotá. Through bold layouts, compelling imagery, and thoughtful typography, I crafted a cohesive narrative that engaged readers.
In visual consistency
For readability through optimized text and image balance.